Digital Marketing Course in Peshawar


In this course we will cover the basics of digital marketing. We will start off with understanding what Digital Marketing is and how it works. Then we will move forward and learn about different channels that are used in Digital Marketing. And finally we will wrap things up with some live projects. Digital Marketing Course in Peshawar.

Digital Marketing Masters Program is designed to benefit both beginners and experienced professionals. It offers insights into the latest digital marketing trends and helps individuals create digital marketing strategies that bring great results. In this Masters digital marketing certification course, you will get hands-on experience with top digital marketing tools. The major aim of this program is to help candidates gain exposure and acquire in-demand digital marketing skills.

Digital Marketing Course Outline

  • Digital marketing fundamentals
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Digital objectives
  • Internal and external factors influencing strategic decision making
  • Changing consumer behaviors
  • The digital marketing funnel
  • Determining digital targeting strategies
  • Social media’s role in the consumer journey
  • Social media insights to improve your digital marketing
  • Social media monitoring for better business decisions
  • Social media business objectives
  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success
  • Content marketing planning and strategy
  • Types of digital content
  • Conducting topic research
  • Creating engaging content for digital platforms
  • PPC purpose and rationale
  • Keywords and Match Types
  • Account structure and setup
  • Improving performance and Quality Score
  • The Google Display Network
  • Creating ads
  • The scale and reach of YouTube
  • The key YouTube marketing formats and targeting options
  • Measurement Objectives
  • Key Dimensions and Metrics
  • Google Analytics – account setup and structure
  • Google Analytics reporting and measuring success
  • Introduction to Attribution

Digital Marketing Course in Peshawar Call # 0334-9064089

What is Digital Marketing?

Digital Marketing is using electronic devices like computers, smartphones, tablets etc. to promote your business. This includes online advertising (such as Facebook Ads), mobile advertising, email marketing, social media marketing, search engine optimization, website marketing, influencer marketing, video marketing etc.

Channels Used In Digital Marketing

There are many ways to use Digital Marketing to promote your business. Here are some of the common channels: Digital Marketing Course in Peshawar – Haris Institute



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