Despite its importance, many people don’t think about their domain authority as much as they should. This term, also known as DA or DMOZ score, refers to the Google algorithm that determines the ranking of any given page in SERPs (search engine results pages). Higher DA scores are better because they indicate that your website is trustworthy and relevant, allowing it to be ranked higher than sites with lower scores. When you want to rank higher in search results and move up in the SERPs, raising your domain authority can help you do just that. How To Increase a Domain Authority
1 # Get Quality Backlinks
One of easiest ways to boost your domain authority is by obtaining links from sites with high domain authority. If you do manage to get backlinks from these kinds of sites, it’s almost guaranteed that your site will rank higher than before. Here are some sites you can contact: HARO, Quora, Business 2 Community, MyBlogU and BizSugar. You should always write an email expressing your appreciation for their content and ask them if they would consider linking back or giving a quote in exchange for a link on your site. Don’t worry too much about writing something that’s spammy because there’s no such thing when it comes to building relationships with fellow bloggers. If you send out emails asking for backlinks without offering anything in return, I guarantee you won’t hear back from anyone. This also goes for social media; don’t just ask people to follow your account without following them first! It shows how desperate you are and isn’t going to help your cause at all. When starting out, it might be easier to start off with a small network like Twitter rather than big platforms like Facebook as people are more likely to follow someone who has 50 followers rather than 5 million (just my opinion).
2 # Build Trust with Social Signals
Social signals are essential for increasing your domain authority because search engines use social signals to determine what content is relevant and authoritative. That’s why it’s important to always give your audience a way to share your content on social media. With each social share, you’re sending an additional signal directly to Google that people love your content and are actively engaged with it. You can further boost these signals by purchasing promoted tweets or boosting Facebook posts on targeted keywords or audiences. This will give you access directly into trending conversations on Twitter and Facebook, allowing you jump into those conversations with links back to your site.
3 # Promote Yourself and Contribute
The easiest way to get a higher domain authority is simply to promote yourself. A good first step is to sign up for Google Alerts or monitor your business name, product name and top competitors on social media sites like Twitter and Facebook. Once you know what people are saying about you and your company, join in conversations, share links, comment on posts and generally contribute thoughtfully. This will help boost your domain authority without spending money or getting off your chair! However, if you want to go further with boosting your domain authority, it’s time to put some dollars behind it. Investing in digital advertising is one of the best ways to do that (in addition to creating awesome content). If you don’t have an advertising budget set aside for digital marketing yet, start small with online ads that appear when someone searches for keywords related to your business. Or try pay-per-click (PPC) ads where someone searches directly for your brand or website.
4 # Avoid Sammy Techniques
When we say spammy, we don’t mean using spammy words in your content. We’re talking about techniques that sites use in an attempt to trick search engines into thinking their site is more authoritative than it really is. Some popular spammy tricks include buying links from low-quality sites, creating dummy pages for keywords and adding unnecessary keywords in your page’s code so you rank for those terms without writing anything about them. While these methods may be effective in increasing your domain authority today, they’re not going to help you maintain authority long term, so avoid using these tactics if you want a domain that lasts over time.
5 # Write Often, Publish Well
One of the easiest ways to increase your domain authority is by publishing quality content. Posting regular, high-quality content on your site helps build brand recognition and increases user engagement. Above two factors that contribute directly to domain authority. It’s important, however, that you post regularly and well. The Moz Domain Authority (DA) rating considers both how often you publish new posts and how long they’re staying up. The more often you publish, without sacrificing quality, then DA will grow.
6 # Use Anchor Text Strategically
Using strategic anchor text is an effective way to improve your domain authority without risking a penalty. It’s important not to go overboard with keyword stuffing, but if you take a nuanced approach, there’s no reason you can’t quickly boost your website’s DA. You should also try and avoid common anchor text phrases (like click here) because they don’t add much value and are usually ignored by search engines. If you want your content to rank higher, sprinkle some naturally-written keywords throughout your post or articles. Lastly, it’s crucial that you’ve got relevant links coming into your website—links from other authoritative sites will help raise your DA rating as well.
7 # Expand Your Brand
Capitalize on your website’s branding by creating articles that complement and expand on your brand. Also, include keywords that are relevant to your business, like: landscaping or carpentry. That way, you’ll both encourage site visitors who are looking for these specific services (like a landscaper) and people who simply want more information about landscaping in general. Just make sure that any content you create is relevant and useful. Dabbling in topics that aren’t related to your business won’t help boost your authority, but it will give search engines more reason to think of you as a spammer.
Tools Used to Check Domain Authority
The tool you’ll want to use is Ahrefs. Using their domain authority checker, you can see how your website ranks in comparison with your competitors based on back links and other factors. Each time you create a new piece of content for your site, make sure that you have a link back to your website from it. This will help increase your overall domain authority. You can also try guest posting on related sites that are going after a similar audience. These links are great because they don’t get counted as part of the main link profile since they aren’t coming from your own pages but they do provide an excellent way for people to find out about you without being overly intrusive or spammy.
There are two ways of increasing your domain authority: doing things that make it better, and buying links. Doing things that make it better is difficult and requires time, energy, resources and a lot of knowledge. Buying links is easy. Which do you think Google would prefer? So if you don’t have time or aren’t willing to put in work on content marketing, social media outreach or other long-term strategies for building a powerful brand then it might be best to just buy some links now instead of hoping everything goes well in 2 years when you get around to making an effort for real. How To Increase a Domain Authority , How to increase domain authority fast How to increase domain authority fast Ues 7 Ways