Meta descriptions can be a make or break when it comes to click-through rates.
A well-written meta description will entice the reader to want to learn more about what you have to offer, while a poorly written meta description can cause them to click away before they’ve even had a chance to read your article.
In this post, we’re going to teach you how to write an effective meta description in the most efficient way possible.
What Is a Meta Description and Why Is It Important
Think of your meta description as a movie trailer. It’s a short snippet that tells potential visitors what your page is about and encourages them to click through.
Including a well-written meta description is important because it can help increase your click-through rate. And since Google now uses click-through rate as a ranking factor, it’s essential to make sure your meta descriptions are up to snuff.
But writing effective meta descriptions can be tricky. They need to be persuasive, accurate and succinct—all while staying within the character limit.
This guide will walk you through the steps for writing perfect meta descriptions every time.
What Should My Meta Description Say?
Your meta description should do two things: first, it should accurately describe the content of your page. Second, it should compel users to click through to your page.
Accurately describing the content of your page is important because it tells Google and other search engines what your page is about. And if you do it well, you can even entice users to click through to your page.
How do you write a compelling meta description? That’s where the art comes in. You need to find a way to accurately describe your page while also enticing users to click through. It’s not an easy task, but it’s definitely possible if you put some thought into it.
Remember, the meta description is one of the most important pieces of your SEO puzzle, so take the time to get it right.
The Optimal Length for a Meta Description
Meta descriptions are snippets of information that appear under the blue hyperlink in search engine results pages. They provide potential customers a sneak peak of what they can expect if they click on the link, and are thus a valuable space for businesses to fill with enticing copy.
But with only 160 characters to work with, it can be tricky to sum up what makes your business special in a way that’s both succinct and appealing. That’s why it’s important to keep the following tips in mind when drafting your meta descriptions:
- Make sure your meta description accurately reflects the content of your page.
- Write compelling copy that encourages people to click on your link.
- Keep your meta descriptions between 150-160 characters.
- Use keywords throughout your meta description to help improve your SEO ranking.
Writing Tips for Crafting an Effective Meta Description
Now that you know what to aim for, let’s discuss how to write an effective meta description. After all, you want your meta description to entice users to click on your page and get the most out of it. The key here is to keep it short, yet descriptive.
Remember, Google only displays up to 150-160 characters so you want to make every word count. Avoid using generic terms and phrases like “click here” or “explore now” as these won’t help your cause.
Also, don’t forget to include a clear call-to-action so the reader knows what action they need to take (e.g. download our free guide) as well as any offers that are currently running (e.g. 20% off for the next 24 hours). Finally, if applicable, make sure you add thematic keywords in order for your page to rank higher in search results.
Examples of Well-Written Meta Descriptions
Now that we’ve looked at some of the basics of meta description writing, let’s dive into some examples. A great meta description should come close to the character limit and include relevant keywords, entice users to click, and correctly reflect the content of your web page.
For example, take an online store selling books: a great meta description for their homepage might read “Browse thousands of books from popular authors and find the perfect book for your next read. Shop now with free shipping on orders over $50!” or something along those lines. This includes keywords like “books”, “popular authors”, “free shipping”, and is action-oriented enough that readers will be intrigued to find out more.
In conclusion, writing a good meta description might seem daunting at first, but with a few guidelines in mind you can make sure that you write an effective one. Just remember to keep it under 160 characters, use relevant keywords that accurately reflect the content on your page—and don’t forget to add a call-to-action—and you’ll be set!
Common Mistakes to Avoid When Writing a Meta Description
Writing meta descriptions is not a walk in the park. It’s easy to make mistakes that will cost you both your time and traffic. Here are some of the common mistakes that you should avoid when writing a meta description:
– Don’t use too many words: Meta descriptions should be no more than 155 characters long, and anything longer will be truncated by search engines. Focus on making your meta description succinct and direct.
– Don’t forget to include your keyword: Make sure to include your primary keyword in the meta description. Not only will it make your meta description more relevant, but it can also help with SEO.
– Don’t forget to optimize for mobile users: Most people search from their mobile devices nowadays, so it’s important to optimize for small screens as well. Pay attention to formatting and make sure that your description won’t be cut off in mobile browsers.
– Don’t overuse keywords: It’s important to include your keyword, but be careful not to overuse it. Too many keywords look spammy and can get you penalized by search engines.
Remember, the meta description is what convinces users to click on your link as opposed to someone else’s. It’s your chance to show off your page, so make sure the content is enticing and the keywords are included. You only have 156 characters to work with, so make them count! How to Write a Perfect Meta Description in the Most Efficient Way