Internal Links SEO Strategy: An Actionable Guide

Internal links are an important part of any SEO strategy. By creating internal links between pages on your website, you can help Google and other search engines better understand your content and rank your pages higher in search results.

In this article, we’ll explain what internal links are and why they’re important for SEO. We’ll also provide a detailed guide on how to create internal links for your website.

What Are Internal Links in SEO?

Internal links are hyperlinks that point from one web page on a website to another web page on the same website. In other words, it’s a link from one article on your website to another article on your website.

Internal links helps Google (and other search engines) understand your website better. By linking related pages together, you’re telling Google that these pages are all part of the same website and should be ranked together. This also helps to prevent your website from looking like a spammy mess, where every page is fighting for attention.

Why Are Internal Links Important for SEO?

Internal links are important for SEO because they help search engines crawl and index your website pages.

When you create internal links, you’re telling search engines that the pages on your website are related to each other. This helps search engines understand your website better and determine the best way to rank your pages.

Internal links are also a great way to improve user experience on your website. When you create internal links, you’re providing users with easy access to related information on your website. This makes it easier for users to find the information they’re looking for and keep browsing through your website.

What Is the Purpose of Internal Linking for SEO?

Internal links serve a number of purposes for SEO.

One of the most important reasons to include internal links on your website is to help GoogleBot understand your website’s architecture. By including links to related pages on your website, you are helping GoogleBot find and index all of the pages on your website.

Another reason to use internal links for SEO is to help boost your website’s authority. When another website links to one of your pages, that page gains some of the authority of the linking website. By including internal links, you are passing along some of that authority to the pages you link to.

Internal linking can also help you improve your website’s SEO rankings. When GoogleBot crawls your website, it looks for links to other pages on your site. The more quality links you have, the more likely it is that Google will rank your pages high in its search results.

What Are the Different Types of Internal Links?

Now that you know what internal links are and why they’re important, it’s time to dive into the different types of internal links. You’ll want to be familiar with each of these as you create your internal link building strategy.

The first type is primary navigation, which are the main pages at the top of your navigation menu (i.e., About Us, Contact Us, Services). These should be included in your site navigation no matter where visitors land on your website.

The second type is contextual links. These are those interlinking words like “click here” or “learn more” that you often see peppered throughout blog posts and web copy. When used strategically, they help keep visitors on specific pages longer and encourages further exploration.

The third type is index page links or section page links. These are placed at the end of a web page and link to other pages within the same section or index page on the website. For example, a food blog might have index pages for vegan dishes, vegetarian recipes, and gluten-free desserts—each linking out to individual recipes organized within those categories.

How to Find Internal Links to a Page?

Do you want to find out which pages are linking to a particular page? There are several ways to do this quickly and easily. To begin, you should run a crawl of your website using a site crawler such as Screaming Frog. This will give you all the internal URLs as well as their link metrics.

Another option is to use Google Search Console. This platform allows you to view the internal links pointing to any page on your domain by clicking on ‘internal links’ tab in the left-hand navigation. From here, you can see all the pages and their associated anchor text that link directly to your page.

Finally, the simplest way to find internal links is through manual exploration of your website’s navigation menu, sidebar and footer. This method may take time but it can provide valuable insight into how users navigate through your website and where they land after clicking an internal link.

Internal Links Example to Better Understand the Concept

Now that you know the purpose of internal linking for SEO and the different types of internal links, let’s take a look at an example to better understand the concept.

Imagine your website is about cars. You have a homepage about cars, and then you have several subpages about different types of cars: luxury cars, electric cars, sports cars, etc. You need to link these subpages together so search engine bots can easily index them.

Your first step would be to add your main ‘Cars’ page as a link to all the other subpages. This way, you are providing easy navigation between them while making sure they are connected in terms of relevance. This will also help users discover other related information on your website more quickly.

Next, you will want to link each of the different car type’s subpages together by adding relevant links to all of them. This way, your website is interconnected and passes along value from page to page with each link, thus increasing its authority in search engine rankings and helping it rank higher in Google SERPs!


Internal links are one of the most undervalued and least used aspects of SEO. Done correctly, they can provide a huge boost to your website’s search engine rankings and improve your visitor’s experience.

This guide will teach you everything you need to know about internal links, including how to create them, use them to improve your SEO, and track their performance.

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