You’ve probably heard that link building is important for SEO. And it’s true—links are one of the most important factors in determining a website’s ranking. But as an e-commerce business, you may be wondering how you can go about getting links. 5 Simple Link Building Tactics for E-Commerce Websites
Don’t worry, we’re here to help. Below are five simple link building tactics that you can use to get started.
Utilizing Customer Reviews
One of the simplest and most effective things you can do to build links for your ecommerce website is to make use of customer reviews.
There are a number of ways to do this. You could, for example, ask customers to write reviews on sites like Amazon, TripAdvisor or Yelp. You could also set up a system where customers can leave reviews directly on your website.
Either way, customer reviews are a great way to get links. Not only do they help to drive traffic and boost your SEO, they also help to establish trust and credibility with potential customers.
Creating Infographics and Data Visualizations
One of the most successful tactics that you can use for ecommerce link building is creating infographics and data visualizations. In fact, according to a study by Moz, infographics are “6 times more likely to be shared on social media than any other type of content.”
That’s because humans are visual creatures. We process information much more quickly and easily when it’s presented in a visual format. So by creating an infographic or data visualization, you’re providing your audience with easy-to-digest information that will hook their attention.
Not to mention, it’s a great way to show off your products and services. You can highlight your company’s stats and findings, or showcase how your products have helped other businesses achieve success. Whatever the topic, an infographic or data visualization is a great way to get your story across in an engaging way.
Leveraging Press Coverage
One of the simplest—and most effective—tactics is to leverage any press coverage your store has had. If you’ve been featured in a publication, online or offline, reach out to the writer and see if they’re willing to add a link to your website.
Many publications are happy to do this, as it helps give their readers more information about the products or services you offer. And as an added bonus, it can also help improve your SEO rankings.
Identifying Similar Websites for Link Exchange
It’s definitely worth your time to check out websites of similar companies and reach out to them for link exchange. You might even be able to come to a mutually beneficial arrangement with them, where you both post a link from each other’s website on your respective sites.
This can be a great way to get some extra links back to yours, as well as support the other website. It’s an excellent way to build relationships with other e-commerce websites and encourage a strong web of backlinks.
Start by making a list of the websites that you think could be good candidates for link exchange—these are typically going to be in the same industry as yours and often have similar products. Make sure that any website you’re considering is credible and highly ranked by Google. Once you’ve compiled this list, reach out to these websites and ask them if they’d be interested in exchanging links.
Building Relationships with Influencers
The fifth and final tactic for you to consider is to build relationships with influencers. This could be anything from working with an influencer to create content, or simply reaching out and engaging with them on social media.
Working with an influencer can be hugely beneficial for your e-commerce site, as it helps you to build relationships within your industry. It also gives you access to their network of followers, which can lead to more backlinks and increased traffic.
When engaging with influencers, ensure that you’re respectful, confident and that you have something of value to offer them. You can also use this approach when engaging with other businesses or brands in your niche – no one likes a spammer!
Finally, don’t forget that building relationships takes time and effort – so make sure that you’re prepared to put in the work.
When it comes to ecommerce website link building, there are a few key tactics you can employ to get your website the links it needs. Here are five of the best:
1. Produce high-quality content.
2. Guest post on high-quality websites.
3. Submit your website to directories.
4. Use social media to drive traffic to your website.
5. Leverage email marketing to get more links back to your website.
5 Simple Link Building Tactics for E-Commerce Websites