SEO is the abbreviation of Search Engine Optimization. It is an effective technique of optimizing the search engine to acquire high ranking for the site. Above all, it is a discipline used to increase visibility, drive traffic and create awareness of the website.
Why SEO is important?
To understand the importance of SEO, first we have to understand that how search engines like Google, Bing or Yahoo works. Search engines consist of bots that crawls through websites for getting the best results for the searcher. They work on algorithm which gathers information according to a searcher’s demand. For example if you search for ‘orange juice’ on Google it will never show the results about bicycle and will provide you the results which are relevant to your search query. But sometimes search engines can’t only depend on relevancy or usefulness of the keyword.
Search engine result page (SERP) consist of two sections i.e. paid ads and organic search results (non-paid). Paid ads are ranked by search engine according to the payment by the advertisers. Organic search results can’t be ranked by paying search engines, so here Search Engine Optimization (SEO) becomes important for getting higher ranking and visibility because since the internet has been so common for online marketing, the marketers understand that there is a huge number of prospects available which they can’t ignore. SEO is all about optimizing the website according to the given standards and getting it indexed so it may crawl onto the first page of search engine results page. Hence, the more a web page or website is optimized the more it is easy for the searcher to find and visit it. Therefore, every website owner wants its posts to be shown on top rankings of the search engine results page.
How SEO works
As we all know that ‘search’ is the primary way to get information or knowledge about any product or service on a search engine. It may not be the only way but mostly people rely on searching the desired results they are looking on any search engine. For that they type a specific keyword which describes there need to get the desired results.
The definition of keywords is that those words which the user writes in the search engine to find data.
This is mandatory to analyze that “What keywords the user is going to use while searching for your product”. Though this is not a separate part, but due to its importance I think it requires a vigilant observation. Therefore, Keywords are the baseline for SEO. They are the main ingredients of entire ranking operation. Almost, all the On-page SEO and Off-page SEO methods include these keywords. Furthermore, the idea is to choose a specific keyword relate to your product and use it everywhere. When you use it properly it is sure that the search engine fetches your product in front of the user.
There are 2 Types of Keyword
- Long tail keywords
- Short tail keywords
Here’s the List of Some Keywords Research Tools
Now moving forward towards the methods which we stated above that are On-Page SEO and Off-Page SEO
The definition of On Page SEO is all the activities performed onto the site or page which is to be marketed are entailed under on-page techniques such as adding quality content in the site, including Images and Videos, proper headings, keyword included titles and URLs. Hence, the main idea is to develop a site in accordance to all these factors. This will ensure the first step towards success of optimization.
On the contrary all other actions taken outside the site or externally come under the head of off-page SEO. Almost all Search engines (Google, Bing, Yahoo) display only those pages or sites that it thinks are the most relevant and the user will find it helpful. This is because the entire game revolves around the researcher or the reader. Certainly, he is the silent judge of all the ranking dynamics. Due to this reason, we also call these search engines to be more customer-centered.
The latter has a huge role in deciding the ranking of the page/post. Using off-page techniques the site/page is linked with other relevant sites, some of them are Creating a page on Social Networking Site (Facebook, Twitter)
- Blogging (Writing blogs and posting it on other sites)
- Article Submission (Posting article on relevant website)